Hartman Homes: Lead Generating Marketing Website

Home Builder Customer Story

Hartman Homes website became a lead engine

Hartman Homes approached its website redesign with KNVEY as a governed foundation for buyer-focused content and connected delivery. The result: qualified lead growth from stronger buyer engagement.

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Home Builder Lead Generation Results

Over 8x more qualified leads from a lead engine built for home buyers

For Hartman Homes, a home builder, the website redesign delivered measurable lead impact for builder marketing teams: qualified leads increased by more than 8x, while visitors engaged more deeply before taking the next step.

Qualified leads stronger capture through KNVEY Forms deeper engagement through KNVEY Hubs Time on site Bounce rate

Pre-Launch Buyer Journey Requirements

Rich builder content needed a clearer buyer path

For an established custom builder, scattered website content limited buyer engagement. Hartman Homes needed to make high-consideration research easier for prospective clients while creating a clearer route from exploration to inquiry.

Business context A high-consideration homebuilding journey Couples and families evaluating a custom home need confidence across land, design, craftsmanship, location, and the builder relationship before they reach out. Content context A growing portfolio to navigate Photo galleries, community pages, blogs, and builder story content gave buyers valuable context, but needed to be organized for practical exploration. Buyer requirement Research needed to support decisions As buyers weighed styles, locations, and home models, the site needed to support project comparison and make relevant details easier to find. Operational requirement Faster updates for new models The directive to redesign company website reflected a practical need: builders needed a modern lead generation platform that could support timely model updates and substantial image galleries without slowing the team.

Forms And Hubs In Practice

Built for buyer exploration
and informed inquiry

Hartman Homes uses two connected KNVEY products to give prospective buyers useful ways to explore its work and take the next step. KNVEY Forms strengthen qualified lead capture by giving interested visitors a clear path to submit their details.

KNVEY Hubs support side-by-side project comparison, helping buyers evaluate options through the portfolio experience before reaching out.

A Governed Delivery Workflow

From Builder Content to Buyer-Ready Experiences

Hartman Homes used a custom website redesign to organize builder knowledge before creating branded buyer experiences. The workflow showed how one governed system supports connected delivery as projects, media, and supporting content evolve.

Establish the content taxonomy Marketing, sales, and construction management collaborated to establish the Nexus taxonomy for organizing projects, home styles, locations, and supporting information.

Bring existing assets into KNVEY The team added content and media from business network drives, including material from the previous site. KNVEY AI automatically tagged assets and generated descriptions to improve organization and reuse.

Create branded experience templates KNVEY worked with Hartman Homes to establish customized templates that extended the builder’s existing marketing brand across project and content experiences.

Activate structured buyer experiences With the taxonomy in place, structured content supports forms and project hubs, so teams manage information from a single source rather than maintaining separate versions for each experience.

Launch, measure, and expand Hartman launched with 24 model-home projects and has grown to more than 45 featured home projects. Analytics complement the publishing workflow, while content stays current across customer experiences.

A Lesson for Builder Teams

Explore a stronger foundation for buyer engagement

For teams planning to redesign website experiences, Hartman Homes offers a practical example of how better-organized content can support buyer exploration and lead capture.

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