Customer Story for School Nutrition

Jennie-O Turkey brings clarity to the school meal evaluation experience

Built with a KNVEY Accelerator App, this focused customer experience gives school nutrition decision-makers a practical way to explore Jennie-O Turkey products and begin guided meal evaluation—supporting more informed menu discussions.

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School meal evaluation results

24% more schools participated in the program

For school nutrition decision-makers, a focused digital customer experience helped make program information easier to explore and connect interested schools with next steps. The initiative recorded a 24% increase in school participation, alongside measurable interest and evaluation activity.

24% increase in school participation 65% of schools expressed interest 55% used nutrition calculators before inquiring Participation across all 50 U.S. states

School Nutrition Evaluation Context

School Meal Decisions Needed Clearer Context

For school nutrition leaders evaluating meal options, the challenge was moving from scattered reference materials and sales-led follow-up to a clearer evaluation path. It showed why customer experience platforms in this setting must make product information comparable and local questions actionable.

Sales-led education School outreach depended on phone calls and emails to introduce products, answer questions, and arrange meetings. Scattered decision inputs Cost, nutrition, and program details were maintained in spreadsheets and distributed as email attachments. Harder meal comparison Decision-makers needed a clearer way to assess the need to compare meal improvements when considering a weekly menu change. Localized follow-up The process depended on having questions routed by state, requiring manual triage by the sales team.

The KNVEY Platform Footprint

One governed system for product information

KNVEY supports the evaluation experience with a custom KNVEY Sites deployment that brings product education, media, interactive tools, and inquiry capture into a single governed system. Jennie-O can maintain structured program information centrally, helping ensure each part of the app draws from current, approved content and assets.

Guided Evaluation And Inquiry Workflow

From meal comparison to informed follow-up

This customer experience design used interactive evaluation within a focused experience to help school-meal decision-makers review approved information, explore meal options, identify the appropriate contact path, and create a record of meaningful engagement.

Prepare approved program information Product details, meal comparisons, nutritional information, cost assumptions, videos, and imagery were prepared for use in the Accelerator App.

Present the school-meal initiative Visitors reviewed program information and media explaining a proposed turkey-based replacement for one weekly cafeteria meal.

Compare meal options Interactive comparisons and nutrition calculators helped visitors explore relevant alternatives, including anticipated nutritional changes and potential cost savings.

Select the relevant state path The workflow for state inquiry routing connected a school’s location with the appropriate Jennie-O representative pathway.

Capture and advance requests Visitors submitted a KNVEY Form to request additional information or arrange a demonstration, enabling Jennie-O follow-up.

Observe meaningful activity Signal and Insight recorded engagement data from customer interactions, including visits, user events, submissions, and calculator activity before an inquiry.

A Transferable Evaluation Lesson

Explore a similar evaluation experience

For teams assessing customer experience software, the lesson for school meal leaders is clear: start with the governed foundation for connected delivery of accurate product information in a focused evaluation.

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