Hormel: An Impactful Product Launch Experience

Consumer Packaged Goods Customer Story

Hormel delivered three agency-designed microsites for product launches

With KNVEY Sites, Hormel brought distinct designs on a repeatable foundation, enabling faster launch delivery with publishing control while maintaining a distinct campaign identity across its product-launch microsites.

Request a Demo

Industry-benchmarked launch delivery

Approximately 80 percent less development time for launch microsites

For Hormel’s time-sensitive CPG and manufacturing launches, the estimate compares expected effort with a typical custom build—not a measured customer-specific reduction. The approach preserved campaign design intent while supporting responsive media for fast campaign revisions. These new product launch examples show what a repeatable delivery model can enable.

80% 3 microsites

Time-Sensitive Launch Operations

Launch teams needed speed without losing design control

For Hormel, each product launch required an agency-led digital experience that could reflect a distinct campaign identity while meeting demanding launch schedules and ongoing content needs.

Development effort Separate builds for each launch Each approved agency design required developer time and site-specific infrastructure rather than moving through a consistent delivery model. Campaign timing Revisions under deadline Time-sensitive launches required rapid revisions as content, assets, and approvals evolved near the planned release date. Agency coordination Design fidelity and publishing control Agency-designed experiences needed publishing control so launch teams could keep approved creative and campaign content current. Operational consistency Variable implementation approaches When each microsite was developed independently, the implementation could differ by developer resource, making a consistent operating model harder to establish.

Connected launch operations foundation

KNVEY Sites supports repeatable microsite delivery

Hormel used KNVEY Sites as the delivery foundation for product-launch microsites, giving teams a consistent way to bring approved campaign experiences online while maintaining the requirements of each launch.

KNVEY Forms supports time-sensitive data capture, while responsive media and asset management keep the content needed for launch publishing organized and available within the same governed foundation.

Implementation And Publishing Workflow

A repeatable workflow for distinct launch experiences

Hormel’s launch workflow paired approved agency creative with a configured KNVEY Sites environment, giving teams a practical path from design handoff through review, publishing, and ongoing updates.

Hand off approved agency designs Agency-approved creative moved to the developer for implementation in a dedicated KNVEY Site.

Configure the launch foundation The developer provisioned the site and established its account profile, theme, and taxonomy before building campaign pages.

Assemble pages and launch assets Blocks, page templates, pages, and media assets were configured around the campaign’s approved design and content needs.

Add forms and campaign measurement KNVEY Forms supported data capture for Hormel representatives, while analytics provided visibility into campaign activity.

Review and publish from authoring The experience was reviewed and approved in authoring, then published live when the launch team was ready.

Manage revisions after launch Responsive media enables rapid campaign updates, and self-service publishing reduces launch bottlenecks for routine changes.

A Repeatable Launch Operations Model

Explore a governed foundation for launch delivery

Hormel’s experience gives campaign teams a practical model for assessing how structured knowledge for connected experiences can support design flexibility and publishing control.

Request a Demo

Explore related stories about governed launch delivery

More customer delivery perspectives

A source of truth for media at automotive scale.

KNVEY has helped power Subaru of America’s media ecosystem across galleries, video, and campaign experiences for over a decade.

Explore the Subaru Story

A guided path to consistency inside Salesforce.

KNVEY helped Equinix unify sales enablement, technical checkpoints, and customer-facing communication within a branded workflow experience.

Explore the Equinix Story

Law By Bazaz: Lead Generating Marketing Site

A digital foundation built for trust and local visibility.

KNVEY supports Law By Bazaz with a website experience designed to strengthen brand presence, search performance, and inbound inquiries.

Explore the Law By Bazaz Story

A connected digital foundation for manufacturing B2B growth.

KNVEY has supported Manus for over 20 years across websites, documentation, and the next generation of connected B2B experiences.

Explore the Manus Story

The infrastructure behind a smarter school menu shift.

KNVEY powered an end-to-end foodservice experience designed to help schools evaluate and adopt Turkey Thursday.

Explore the Jennie-O Story

A source of truth for project proof across distributed sales teams.

KNVEY helped Trane give 3,000+ field representatives access to trusted project knowledge across North America.

Explore the Trane Story

Support and partner delivery on one connected foundation.

KNVEY has supported Digi International with customer-facing support delivery and partner-facing marketing portals built on connected infrastructure.

Explore the Digi Story

Hartman Homes: Lead Generating Marketing Website

A digital foundation for a builder shaped by craftsmanship.

KNVEY has supported Hartman Homes for more than 20 years as the structured source of truth behind its website and marketing imagery.

Explore the Hartman Homes Story